Strategy | |
Branding | |
Corporate | |
Advertising | |
Copywriting | |
Web | |
Industrial |
The day is gray and you don’t expect anything exciting while you are out. The same old commute, the same old work, the same old after dinner drink… even food is not comforting: no sweets, no milk, you drink bitter coffee, there’s no more sugar. With the disheartened face of those who aren’t even able to get angry, you get ready to go out. You stick your feet in your shoes, grab your bag and… wow! A shiver of energy shakes you out of your listlessness: it’s the Leghilà effect! The first neoprene bag with a therapeutic design, conceived and manufactured to eliminate whatever is trivial around us and promote the natural appearance of the sunniest smile.
We helped to create the Leghilà brand, designing the logo and creating the corporate image. We have accompanied its rapid growth taking care of online and offline communications. We promoted the conquest of foreign markets by designing the single brand shops and temporary stores which have opened in major world capitals.
What makes us most proud of our work for Leghilà is having helped to create thousands of happy customers through the e-commerce site we designed and built. This site has become an important strategic asset in the commercial development of the brand, in part due to its positioning at the centre of a digital strategy aimed at involving the primary social networks and creating a direct relationship with customers and enthusiasts.