Be a brand and be communication.
There are newly conceived brands which do not even have a name or an image. They are pure ideas that need specialized creative management. There are new brands, small concentrations of dreams and enthusiasm that must be formed before facing the difficulties of the market. There are mature brands, with a well-defined identity, but which need to find the best positioning. There are brands at the peak of their awareness that want to discover the world so as to conquer it. There are brands with a glorious past, but struggling with new technologies and with the urgent need to renew their image. There are brands that want to stop "doing" communication and start "being" communication. We are familiar with all of these different situations because we also are a brand and we know what it means to grow.