A perfect fit. This is, in a nutshell, how you could describe Nederlof, a Dutch company with a new office in Italy. In fact, bringing fresh fish from the North Sea (or many other ports around the world) to our plates requires the perfect management of a rather complex production chain, which starts at the fishing vessel and ends at the fish stalls of half of Europe. Inspired by the idea of precision, cleanliness and attention to detail we developed our first intervention: restyling of the logo and corporate identity.
The opportunity to further enhance the image of the Nederlof brand came with our participation in one of the most important trade fairs in the sector. For the occasion, we involved the public with gadgets and promotional supports in line with the new brand image.
A photo shoot is always the best solution to create a unique and distinctive image. We also chose this path for Nederlof, getting shots which enhanced the products in all their freshness.
We used the images from the shoot as the creative foundation for the subsequent communication materials. In the company profile, product sheets, and website we focused on creating a simple environment in which the qualities of the products could emerge, distinguishing the brand in a market characterized by a traditional and outdated image.