Orietta Monego

In order to reposition Studio di Consulenza Nutrizionale Orietta Monego's brand we have focused on client's proposal uniqueness compared to competitors. The claim “Feed your health”, which has been visually represented as an apple wrapped in a measuring tape, was chosen as the focus of communication mood. We created below the line items, developed the new web site and organized a territorial marketing event that was promoted through an SMS marketing campaign linked to a dedicated landing page

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