We started from the very beginning, with the creation of the Serere brand, a trademark of Materia Medica Processing company, which provides CBD THC-Free oil. The following step was the naming, with the aim of praising the value of Made in Italy: the source is the Latin term “Sero”, which means “to seed”. In a crowded market, Serere brand stands out for the great expertise of its parent company, always ensuring the highest quality of the end product. But this is not all. Serere also means sustainable sourcing, vegan-friendly, gluten-free and GMO-free. The logo and corporate identity are based on concepts of elegance, essentiality and naturalness, all applied to the graphics, website (e-commerce) and packaging. Another Advertendo project has been lead #OnTheRightWay.