In the last three years the collaboration with Wide Group, the main and most innovative Italian insurance brokerage group, has led us to explore new boundaries of creativity, according to the "disruptive" style that fully represents the soul of the customer. Our work has covered many aspects of corporate communication: light restyling of the logo, definition of a new mood and a new institutional claim, creation of new visuals and claims to promote Wide Group's services on different targets, all corporate communication supports, copywriting of texts, press office, choice and post-production of images of insurance products, consulting, graphic and creative support, creation of the new corporate website. We have been overwhelmed by the enthusiasm in this path and we have been able to excite in turn: the basis of a fruitful and satisfying collaboration both for us and for the customer.