A pioneer brand of fast food in Italy, Brek is a real institution of the lunch break in the main cities on the Italian peninsula. But like for most of the brands struggling with an increasingly competitive market, Brek has also had to update its image within a wider project of redefining what it offers and, thus, its marketing strategy. The restyling of the logo and the creation of a payoff to achieve new corporate positioning and redefinition were the first interventions implemented in the name of graphic clean-up and conceptual synthesis. The project to develop the Brek brand then continued with the design and implementation of new communication tools: the redefinition of supports in the restaurants; graphic design for the line of Brek branded products; graphic design and development of campaigns for promotional offers and new menus.
Design and naming of the Breky Bag, the packed children’s meal. With the aim of going beyond the pure functionality of what it contains, we enriched the Breky Bag with some graphic games (drawings to colour, crossword puzzles, and other mind games) to enhance the experience of the meal with a bit of good old fun. In addition, to promote the menus designed for children, we took care of all communication aimed at families.