Communicating about “wine” means plunging into a world where flavours, work, and nature come together in a kaleidoscope of sensations which are impossible to transmit without a genuine passion for wine itself, one of the symbols of Italy in the world. From this immersion in the deepest identity of La Viarte came the first project to redefine the brand. The project involved the development of a company profile and product sheets in line with the high quality standards of the wines produced.
Our work continued with the creation of a website which should highlight the values of the brand identity and to describe each wine in all its wealth of history and flavour. The digital aspects were developed through the creation of a social networking platform capable of establishing a direct and daily connection with all enthusiasts. Finally, to complement the strategy of revitalizing the La Viarte brand we also developed a multi-subject press campaign in major magazines.