Health meets beauty, thanks to Life Clinique, the medic center in Padua that brings together odontology, cosmetic medicine, neurology and neuropsychology. A rebranding – and a branding too – that have made Spazio Sorriso the son of a greater and more capable new brand. The new website is a storytelling that tells about Life Clinique services, its know-how and its professionals; a virtual tour inside the clinic, a promotions overview. Clean, simple, linear: these are the main features; there are the main traits of the corporate identity, print and Facebook page. A project that not only brings the brand #OnTheRightWay, but also #OnANewWay.